Communicative Functions of Hashtags

Communicative Functions of Hashtags

Blog Article

Despite the initial function of hashtags as tools for sorting and aggregating information according to topics, the social media currently witness a diversity of uses diverging discount greenery from the initial purpose.The aim of this article is to investigate the communicative functions of hashtags through a combined approach of literature review, field study and case study.Different uses of hashtags were subjected to semantic analysis in order to disclose generalizable trends.As a result, read more ten communicative functions were identified: topic-marking, aggregation, socializing, excuse, irony, providing metadata, expressing attitudes, initiating movements, propaganda and brand marketing.These findings would help to better understand modern online discourse and to prove that hashtags are to be considered as a meaningful part of the message.

A limitation of this study is its restricted volume.